The best booking platform for a solo stylist is usually the one that is simple enough to use every day and affordable enough to keep while you build clientele.
Prioritize a clean booking link, mobile calendar access, reminders, deposits, cancellation rules, client notes, and easy sharing through Instagram, Google Business Profile, WhatsApp, and your website. Avoid paying for complex team features before you need them.
If you need new clients, test marketplace-led platforms and measure whether those clients rebook. If you already have demand, direct booking may give you more control with less cost. Caloti, Square, Setmore, SimplyBook.me, GlossGenius, Fresha, and Booksy are all worth comparing depending on your market.
For more context, read best booking platform by salon type.